“Exploring the Dynamics of Wine tourism:
case studies and best practices around the globe”
Book Series : De Gruyter Studies in Tourism
Professor Jillian Rickly, the series editor
- Tatiana Bouzdine Chameeva (France)
- Gergely Szolnoki (Germany)
- Noriaki Kawasaki (Japan)
- Alejandro Gennari (Argentina)
Brief description of the book
Wine tourism accounts for more than 50 billion euros of direct revenue in the world economy. There is significant potential in assisting wineries secure sustainability and contribute to the economic development of their regions. The strong move to sustainability is one of the dominant reasons for wine companies to innovate, diversify into servitization, reconsider the range of activities they offer. The typical wine tourism offer based on a good wine tasting (Potevin, 2020) is no longer sufficient for average wine visitors. Developing green tourism, empowering digital skills and entrepreneurial capacities would help wineries to attract young generations and gain the loyalty of a clientele in demand for rich and original experiences. It would also directly strengthen the competitiveness of local communities through diversified touristic offers, build the resilience of wineries and their economic regions.
Fostering multidisciplinary approaches the Book will include the cases from different regions, from Japan to South America through US and Europe, on environmentally friendly oriented business models and biodiversity, digitalization and virtual reality responding to urgent needs for wine experts. The Book will investigate topical contemporary industry challenges and that can advance applied research and education in the wider tourism field.
Intentions: 12- 15 cases. Format: each case – up to 5000 words without references
hospitality management /service management/ servitization /diversification/ innovations/ entrepreneurial skills/ business models / green tourism/ sustainable competitiveness/ local communities / governance/ resilience /regenerative tourism development/ experience design / wine tourism offer/ digitalization/ social media / influencers.
Authors should submit an abstract (300 words) of their proposal by the 15th of April 2024 to one of the editors: